Free tools for your builder marketing work

A scale ruler, forty-five-degree set square, and drawing compass over a drafting grid, with the compass pivot circled.

AgAI Labs offers three free browser tools for custom builders: a UTM link builder, a lead-source log and a proof kit self-check. Each one runs in your browser with your own channels and records. The tools send nothing to AgAI Labs. Use them before a campaign goes out, while inquiries come in and when you review your site.

Which tool fits the work in front of you?

Lead-source log

Record each inquiry's source, campaign, first contact and next step. The log lives in this browser. Download a CSV when you want a copy. Names are optional.

Proof kit self-check

Tick off what a buyer can find on your site: process, warranty, plans, specs, projects, cost guidance, reviews and contact paths. Each gap links to the guide that fills it.

When do you use each tool?

Run the self-check when you review your site. Build a tagged link before a campaign goes out. Keep the source log open when inquiries come in. The Lead attribution stage shows how these records feed your forms, analytics and CRM.

None of the tools reads your website, signs in to an account or sends a form. The lead log stays in this browser's local storage until you clear it or the browser does.

What comes after the tools?

Book a process session to work through your website, your channels and who owns the accounts behind them.

Related sheets

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Two hours. Your process on paper. Then we draw the plan.

Start with the free proof kit: one page on what buyers see about you online today, gaps included. No pitch deck, no retainer talk.